Aesthetic facial plastic surgery experienced a significant boost in popularity during the 20th century. However, the importance of cheek rejuvenation was widely ignored until the 21st century. The reason for this was mainly a lack of appreciation for the role of cheek volume and contour in facial appearance. Fortunately, we have come a long way in our understanding of the aging process and how it affects this anatomical area.

Aging of the midface is caused by multiple factors including loss of fat, decreased skin elasticity, and laxity of cheek ligaments. No cheek ages in the same way and any attempt to rejuvenate this area should be personalized. At ArteFacial, we understand the role of the midface and its anatomical complexities in the appearance of our patients, and we rely on the most advanced surgical techniques to address this area according to their physiognomy and expectations.

YOUR ALTERNATIVES: There are two ways to rejuvenate a midface and the best option for you will depend on the main factor causing the signs of aging. If volume loss is the culprit, the best alternative is to add volume with dermal fillers or micro fat grafts from another area of the body. On the other hand, patients whose main complaints are saggy skin and deep folds will benefit from a surgical procedure that elevates the cheek to its normal anatomic position and restores youthful contours. An endoscopic midface lift allows us to restore such contours without the need for a visible skin incision. This technique may be used in combination with a BEAUTYlift to achieve the best aesthetic results.

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